10 Social Media Management Applications
Use These Social Media Tools to Schedule and Manage Posts
By Elise Moreau
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Social media management applications make it a lot easier for us to organize multiple platforms and share information across several social networks -- without needing to post everything separately all the time directly from the web.
The features, layouts and levels of user-friendliness are different each web app, but they all get the job done when it comes to organizing and maintaining several social media accounts.
Here are 10 of a few of the most popular social media management tools available today.
1. HootSuite
Photo © HootSuite
HootSuite is arguably the most popular social media management app with a slew of options, settings and dynamic features to backup it’s reputation. You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn and others. With a built-in custom analytics system, the ability to monitor selected keywords and the option to conveniently schedule posts--HootSuite sets the bar high for competing social media management tools.
2. TweetDeck
Photo © TweetDeck/Twitter
TweetDeck is another popular web app for social media management. Unlike HootSuite, which operates within your Internet browser, TweetDeck can be installed as a separate program on your hard drive as a desktop application. For those who want the flexibility, apps for the iPhone, Android and Chrome browser are also available. With TweetDeck, you can watch your updates stream in real-time when you connect with Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more.
3. Seesmic
Photo © Seesmic
Like TweetDeck, Seesmic has app integration for practically every major platform out there, both mobile and web-based. Streams from your networks can be processed and viewed in an interface that resembles typical email platforms. While Seesmic allows social media management for major sites like Facebook, Twitter and LinkedIn, the application also offers more than 90 third party integration options including sites like Klout, Zendesk, Salesforce Chatter, Yammer and Stocktwits.
4. SocialOomph
Photo © SocialOomph
With an impressive list of features that really sets it apart from other social media management applications, SocialOomph can help you keep an eye on not only your Facebook and Twitter accounts, but it can also help you manage and schedule posts to your blog as well. SocialOomph offers both free and premium services. Schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox, and create an unlimited number of profile accounts completely free of charge.
5. CoTweet
Photo © CoTweet
Before the rise of HootSuite, CoTweet used to be the social media management app of choice--particularly for corporate profiles and small businesses. User profile information and threaded conversations are conveniently located in the right sidebar with the option to add notes to conversations, add them to lists and view their overall influence on social media through Klout integration. With CoTweet, you can track and analyze all conversations across both Facebook and Twitter social platforms.
6. IFTTT
Photo © IFTTT
IFTTT stands for If This Then That. It's a tool that actually lets you build your very own automated actions, called "recipes," so that you don't have to do them yourself. For example, if you want all of your Instagram photos automatically saved to a public folder of your Dropbox account, you can do that by building a recipe with IFTTT so you never have do it manually. There's no limit to the amount of recipes you can build, and it works with almost any popular social website. You can find out how start making your own IFTTT recipe with this tutorial.
7. TwitterFeed
Photo © TwitterFeed
Despite its name, TwitterFeed does more than just cater to your Twitter account. Webmasters and bloggers can effortlessly update their social media accounts with new RSS feed posts by integrating TwitterFeed into their social accounts. RSS feeds can be connected to Twitter, Facebook, LinkedIn, StatusNet and HelloTxt for automatic updating. Newly published blog posts are pulled from the feed and their links are posted to your accounts.
8. SpredFast
Photo © SpredFast
For the social media user who is crazy about measuring analytics, SpredFast is the tool that excels at data feature integration. Manage and measure data gathered from Facebook, Twitter, YouTube and Flickr to see how many people you are reaching and whether or not your target audience is being engaged by your content. The data is presented in formatted graphs, which you can use to compare and benchmark campaigns against other strategies. With SpredFast, the analytical possibilities are virtually endless.
9. Buffer
Photo © BufferApp
Buffer helps you plan a schedule that help optimize Twitter updates by scheduling them and spreading them out throughout the day. A common problem for social media users is information overload. Within the span of a few minutes or so, you might find eight different pieces of content you want to share with your Twitter followers, but posting them all at the same time could flood their streams in a short period of time. Although Buffer is restricted to only being integrated with Facebook, Twitter and Google+ pages, it’s a great tool for scheduling tweets.
10. SocialFlow
Photo © SocialFlow
SocialFlow is very similar to Buffer in the sense that it is used solely to schedule tweets on Twitter. SocialFlow uses its very own unique optimization algorithm that uses your Twitter data to rank and send out your tweets in real-time based on when your followers are the most receptive and active on Twitter. In other words, SocialFlow helps you get your message out in front of the most real human eyes, at the most optimum time possible.
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